Customer Acquisition Rethought – Customer Orientation as a Guiding Principle

Also in the 4th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you are doing good and supporting sustainable projects.

Because customer orientation is not just a principle but a central strategy for corporate success. “Rethinking Customer Acquisition – Customer Orientation as a Guiding Principle” offers executives an innovative approach to understandimplement customer orientation as a fundamental principle. The book not only presents proven methods for successful customer acquisition but also provides insights into strategies to build long-term customer relationships. An indispensable resource for executives aiming to align their organization with a customer-centric focus.

Knowledge that makes a difference, independently documented by its own Wikipedia entry: With its “information on demand” concept, the publishing house has been successful for over 20 years and has received numerous awards.So when you buy the book, you are also doing good: The publisher is financially and personally committed to socially relevant projects such as tree planting campaigns, scholarship foundations, sustainable living, and many other innovative ideas.

The goal of providing you with the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books: The interactive book not only imparts expert knowledge but also allows you to ask individual questions and receive personal advice.

In doing so, expertise and technical innovation go hand in hand, as we take the responsibility of delivering well-researched and reliable content, as well as the trust you place in us, very seriously. Therefore, all texts are written by experts in their field. Only for better accessibility of information do we rely on AI-supported research results to a limited extent to make information easier to find, which assists you in your search for knowledge.

You also gain extensive premium services : Each book includes detailed explanations and examples, making it easier for you to successfully use the consultation services, freeky available only to book buyers. Additionally, you can download e-courses, work with workbooks, or engage with an active community. This way, you gain valuable resources that enhance your knowledge, stimulate creativity, and make your personal and professional goals achievable and successes tangible.

That’s why, as part of the reader community, you have the unique opportunity to make your journey to personal success even more unforgettable with travel deals of up to 75% off. Because we know that true success is not just a matter of the mind, but is primarily the result of personal impressions and experiences.

Publisher, journalist and editor Simone Janson is also a best-selling author, was a columnist for WELT and Wirtschaftswoche, and, according to ZEIT, one of Germany’s most bloggers on success.